With 30 years of experience in the area, Fondazione Destination Florence is Florence’s Destination Management Organization, whose mission is to attract major events, congresses, international weddings, and quality tourism, and to promote a sustainable tourism development that respects the city’s identity.
Its founding members are the City of Florence and the Metropolitan City of Florence, joined by a membership of more than 130 highly specialized partner companies operating in the local tourism segment. Through strategic initiatives and partnerships, the Foundation connects businesses with local institutions and international buyers, as a facilitator in the area and the first gateway to the destination.